Getting Started As A SellerAt our first no-charge consultation we will discuss your selling objectives, this is the perfect time to ask questions. The key to building our business relationship is very important. Buying and selling real estate is the most expensive undertaking a person will be involved in so whatever is on your heart and mind, whatever life situations you are dealing with, please discuss it with us. In doing so, we will be able to give you the best options and strategies for what to expect during the selling process. We will discuss preliminary ideas for pricing and house preparations and will provide you with a complete Comparative Marketing Analysis (CMA) for your property. We will also discuss the buyer’s mindset as it may relate to the purchase of your home and prepare you on how to best address those concerns from contractual and financial standpoints. We will also review and sign a standard Listing Agreement and state mandatory disclosures. At this time, we will arrange for any necessary inspections or appraisal as needed.
Preparing Home/PropertyAt all times your home should be in its most presentable state to attract potential buyers. Knowing how to showcase and accentuate the best features of your home without incurring an unnecessary expense, is at the core of what we do. We will provide you with a detailed Home Preparation Consultation and a Selling Tips Sheet. As we walk through your property, we will discuss minor repairs, curb appeal tips, staging, and how to make your property feel welcoming to potential buyers. If staging is necessary, we will share some options based on your property style.
Determining List PricePricing your home competitively, at the start, will create more activity among brokers and buyers and lead to a more successful sale.
Establishing the value and list price for your property involves researching and comparing similar properties and weighing factors including location, condition, amenities, and market conditions. We will arrive at a competitive price aimed at generating strong buyer activity
Marketing Your HomeUnderstanding where buyers come from and their thought process, allows us to market your property competitively. Creating excitement in the marketplace through consistent and aggressive marketing efforts and integrating online and offline efforts are key to a successful sale.
Our maximum exposure marketing plan includes a variety of ways to “spread the news”. There are over 1200 sites to advertise your property on, including the Multiple Listing Service (MLS) which exposes your property to all licensed agents in the region. The other popular sites are, of course: Realtor.com, Zillow.com, Trulia.com, Yahoo.com, YouTube, and Redfin. We will maximize your home’s exposure by conducting public open houses and broker tours. One of the best tried and true tools is yard signage, property feature sheets, direct mail, press releases, our sales agent network, customized property marketing, and if necessary, the International MLS. We will remain in constant communication with you and provide weekly progress reports on all property activity.
Processing the Sale & ClosingThrough our continuous guidance and communication, we make the complexities of processing any transactional documents very easy for you.
Together, we will review all offers and discuss the best one based on your objectives and the full offer terms. Our goal is to always assist clients in obtaining the highest possible value for your home while protecting your bests interests.
Once your home is under contract, we will prepare all seller required disclosures and reports, and make sure all buyer contingencies and repair requests are removed in a timely manner per the contract. Again, open and honest communication between us is imperative.
SettlementCongratulations, you have now sold your home! We will provide you with helpful packing and moving tips. We’re always available to help should a question arise after the close of escrow.
Our goal is that you are 100% satisfied!